With KARTE, even if a user does not visit a website or app, segment analysis will be performed as long as an event has occurred.

So, for example, on any given day, the number of users belonging to a particular segment may be greater than the number of users visiting your site on that day if:

• A large number of actions outside the site, such as emails or push notifications, are sent, and events occur to the recipient users.
• Events are generated periodically for all users via the server-side API.