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The custom score is a function to multiply the event measured by KARTE by a specific rule and digitize it. Depending on the design, you will be able to intuitively understand the features of various users.
Here is an example of utilization of custom score.
engagement
We quantify the user's royalty for services, sites and brands.
It is a particularly meaningful score for services that are used continuously or regularly over a long period of time.
When designing according to your own service, if you can link past user data before introducing KARTE, you can utilize both information before KARTE introduction and behavior data after KARTE introduction Visualize engagement.
Karte ranks, which are preset by default, automatically score purchases (buy events) and goals and long-term engagement. Therefore, it is possible to substitute a KARTE rank without using a custom score on sites where purchasing events occur.
motivation
We digitize user's motivation towards specific goals.
Normally, users acquire information from websites and SNS in various interests of their own, and enter the "examination mode" from there when meeting especially interesting services and goods. Compare it with various services and investigate deeper in the site and it is finally good! I decide to purchase if I judge.
We will visualize the increase in purchase intention from numerical value by entering "review mode" by motivation score until we decide to purchase. Basically it is designed to match the examination period of its products and services, so we will design it so that it will fluctuate in a shorter period than the engagement score.
The above is an example of setting.
- The most recent item browsing behavior (such as the number of browsing of products)
- Behavior close to purchasing (cart)
We allocate scores to events close to the actions of consideration such as.
If correlation with purchase is as follows it will act as a motivation score.
Although I described in the case of purchase here, it is possible to design like the above even for the specific goal event of some kind.
Interest score
We will quantify specific categories, brands, hobbies and interests of users.
It can also be thought of as a branch that motivation score is further minutely expressed to express hobbies and interests. It is effective when dealing with plural kinds of items or when user's interests and interests are separated.
Multiple interest scores are created to represent the user's hobbies and preferences in one service. When designing, it is assumed that the "event" from which the score is calculated is created. Use the "filter" and "page setup" functions to organize browsing events and purchase events in the form of "xxxx category" browsing events and "xxxx category" purchasing events.
In the above example, browsing and purchasing information of each category is converted into an event in the form of "cosme_view" or "purchase cosmetics", which is used as the score.
When the correlation with the goal event of "xxxx category", interest score is seen, the higher the score, the more it works if correlation with higher goal rate is made. Users can be very clearly able to visualize what interests users are interested in using multiple interest scores and how their interests have changed.
Level · rank · Proficiency level
We will quantify the degree of proficiency to the user's site.
We will make use of services like BtoB SaaS, services that require onboarding.
In fact, since there are many different cases before and after signing up SaaS, we often prepare scores for each.
For visitors (before subscription), we will design like a motivation score to visualize knowledge and consideration on users' services. In the member (after application), we design it to visualize the level of proficiency designed to actually use the service designed for onboarding.
In the future the value of the score can be included as a variable in the action of the hospitality service, so install experiences involving a little gaming element or the like to display the badge according to the level without installing the engineer on the site You will be able to.
