In considering the implementation of new measures, it is possible to create more effective measures by taking into account the distribution aspect by grasping pages that are strongly related to goals and weak pages.

how to access

Report> Site Analysis> Site Report> Use page-by-page detail charts

How to Use

  • First select the header display period. In that case, please select the goal event you want to see together.
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  • After reloading, check the “goal rate” for each page.
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  • Click the ▼ ▲ icon of the index part you want to see from the table chart of each page detail and select ascending (▲) or descending (▼).

Usage scenes example

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Goal rate
In the above, the pages are sorted in descending order of goal rates.
・Burundi(ブルンジ) / COE2018#
・コーヒーグッズ KARTE CAFESHOP
In particular, the above two pages show that the goal rate is relatively high. If you are browsing this page, you are more likely to reach the goal, so you may be able to deliver even better results by distributing customer service for promotional purposes.
By the way, in this example, the page with the highest goal rate when the goal was “purchase” was the cart page. Since there are no discovery elements in the pages that pass reliably during the purchase step, they are omitted from the analysis.

Conversely, it is also possible to extract pages with a goal rate lower than expected and improve performance using customer service.

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