The use of targetingcan notBut,
By adding it as a delivery signal (monitoring), it will be used to enhance Google's machine learning.
The signals used are remarketing lists, custom intent, customer match and similar audiences.
For more informationofficialPlease confirm.
Using Customer Match
Use | SSC | P-MAX |
---|---|---|
Targeting | △(一部) | △(既存顧客登録のみ) |
monitoring | ◯ | ◯ |
SSC
SSC is a campaign to maximize sales, including new sales.
- You can't target specific customers
- You can set Customer Match as the delivery target, but you cannot set a campaign that targets only Customer Match.
P-MAX
- At P-MAX, Customer Match will be subject to learning rather than delivery.
- 既存顧客リストのみ登録可で、新規向けの差配配信が可能です
- In the future, the SSC is also scheduled to be upgraded to P-MAX.
Conclusion
Although it cannot be used to deliver to specific targets, creating a list with multiple segments and linking it to Google can encourage optimization learning to improve effectiveness, so a certain degree of effectiveness can be expected.