We will show you how to set up measures to promote conversions by creating new banners and personalizing content to suit users.
- Difficulty of creation: ★★☆
- Required event: view
- *When performing advanced personalization using purchase (buy) and user attribute information (identify),Custom Tagswill be required to install.カスタムイベントタグの設置 | スタートガイド / タグ設置・イベント計測 / カスタムイベントタグ | KARTEサポートサイト
- *When performing advanced personalization using purchase (buy) and user attribute information (identify),Custom Tags
Overview of the measures
- Objective: To increase conversions by creating new banners and personalizing content for users.
- Goal: Banner click rate and via conversion rate
- Main targets: Users viewing a specific page, Users purchasing a specific product, Everyone
- Pages to deliver: Service site, My Page, Landing Page (LP)
Setting method
Step 1: Create a segment
- If you use site browsing data,"Blocks Segments"Please create.
- If you want to use purchase data or user data,"Insight Segments"Please create it.
SupplementInsight's segment function mainly refers to event data track through KARTE tags to determine segments. If you want to create a segment based on events other than those automatically track, such as view events, please install additional custom tags and track the necessary event data.
Blocks segment
This time, we will explain how to create a Blocks segment.
From the left menu bar, "All Menus > Blocks > Segments","Blocks Segments"Please create.
- Sorted by number of visits
- Sorting by specific page views
Sorted by number of visits
First visit
There is a preset segment called "First-time visitor" available, so please use this.
Related segments and configuration examples
| Segment name | Description | Conditions to extract data |
|---|---|---|
| Second visit | Second visit in any period | All time period > Time window change > Number of visits (number of sessions) > Equal to 2 |
| Third visit | Third visit in any period | All time period > Time window change > Number of visits (number of sessions) > Equal to 3 |
| Fourth visit | 4th visit in any period | All time period > Time window change > Number of visits (number of sessions) > Equal to 4 |
| Fifth visit | 5th visit in any period | All time period > Time window change > Number of visits (number of sessions) > Equal to 5 |
| 6+ - less than 10 visits | More than 6 visits and less than 10 visits in all periods | All time period > Change time window > Number of visits (number of sessions) > 6 or more and less than 10 |
| Visited 10 or more times | 10+ visits in any period | All time period > Change time window > Number of visits (number of sessions) > 10 or more |
Sorting by specific page views
By setting segments based on browsing behavior of specific pages,Personalization is possible without obtaining user attribute information.
Condition setting example
- Viewed a page that can only be accessed by member users → Member user
- Viewed the purchase completion page → Users who have purchased
- Users who viewed a specific category page multiple times → Users who are interested in a specific genre
Viewed a page that is only accessible to members
- All Time > Views > Viewed Page Path > Matches
- "(The actual member-only page path value)" is 1 or more
*Please be aware that viewing members-only pages means you are considered a member user.
Viewed the purchase completion page
- All Time > Views > Viewed Page Path > Matches
- "(The path value of the actual purchase completion page is inserted)" "1" "More than or equal to"
*Please be aware that viewing the purchase completion page means that your purchase is considered complete.
Viewed a specific category page 10 or more times
- All Time > Views > Viewed Page Path > Matches
- "(The actual path value of the specific category page)" is 10 or more
Related segments and configuration examples
| Segment name | Description | Conditions to extract data |
|---|---|---|
| No purchase experience | No purchase experience in any period | All time > Views > Viewed page path > Match count >/ purchase / completeis equal to 0 |
| Member registered | Membership status for all periods | All time > Views > Viewed page path > Match count >/signup/completeis 1 or more |
| No membership registration | Not registered for the entire period | All time > Views > Viewed page path > Match count >/signup/completeis equal to 0 |
| Purchased today | Purchased today | Today > Views > Viewed page path > Match count >/ purchase / completeis 1 or more |
| No purchases for a week | No purchases made in the last 7 days | Last 7 days > Views > Path of viewed pages > Number of matches >/ purchase / completeis equal to 0 |
| Viewed the feature page once | Viewed the featured page once in any period | All time > Views > Viewed page path > Match count >/campaignis equal to 1 |
| Viewed the contact page more than three times | The contact page has been viewed at least three times in any period | All time > Views > Viewed page path > Match count >/inquiry3 or more |
*Assume the page paths are as follows:
- Purchase completion page path:
/ purchase / complete - Membership registration completion page path:
/signup/complete - Contact page path:
/inquiry - Featured page path:
/campaign
For other ways to create Blocks segments,here.Please confirm.
Step 2: Create a goal
Select "All Menus > Blocks > Goals" from the left menu bar.
This time, we will set it based on the view event.
By installing the KARTE tag (tracking tag), view events are automatically track, so you can start using it immediately without any additional event track settings.
Goal example by industry
| industry | Intermediate goal | Final goal |
|---|---|---|
| EC, apparel site | View product details page and add to cart | Purchase |
| Human resources site | Anxious list registration, resume registration | Job application application |
| Real estate site | Revisit, request for data | Attendance reservation, property application |
| Finance and insurance site | Estimated simulation, request for information | Inquiry, product application |
Other ways to create goalshere.Please confirm.
Step 3: Register your page
The first step in changing and delivering blocks and track their effectiveness is to register the target "page."
Please enter any URL from the registration link on the "Page List" screen.
You can check details inhere.Please confirm.
Step 4: Set the delivery conditions
Set the delivery conditions.
Click on the page you want to set up, and create a new one using the "Create delivery conditions" button.
Configure various settings according to your purpose and save them.
If you want to check it in a preview without immediately releasing it to the site, change the status to "Stopped" and save it.
Example of setting delivery conditions
| Case | Setting delivery conditions |
|---|---|
| I want to check the actual site before showing it to users. | Audience, and specify that it matches the "test segment" |
| I want to automatically deliver at a specific date and time | Delivery scheduSpecify |
| I want to do AB testing | Multiple patterns and delivery ratesSpecify |
| I want to deliver to specific users only | AudienceSpecify the relevant segment |
*The recommended settings are listed below, but please customize the conditions based on the purpose of your campaign and the specifications of your site.
Step 5: Edit the page
Place the cursor on the distribution condition you created and click "Edit page" to move to the page editor screen.
Edit an existing banner
Select the banner you want to change and edit it.
リンクを変更するにはaタグを選択する必要がございます。 右上のレイヤーパネルからを含めるように選択してください。
Install a new banner
Select the block before or after the block you want to insert the banner into and select "From Store".
There are image link templates in the Block Store.
Check before delivery
Be sure to conduct a test broadcast to check for any issues. For details,here.Please confirm.
Effect summary
You can check the number of views and clicks on the changed content from the block list.
The indicators displayed are defined as follows:
If you add blocks before or after the original block, the indicators will only show the added blocks. Please note that the figures for the original block itself are not included.| item | Description |
|---|---|
| View User | Total number of users who saw the block by day |
| Click User | Daily "Number of users who clicked on the block" period total |
| CTR | Click User / View User |
| Goal User (via View) | Total number of users who reached the goal after viewing the block by day |
| Goal Rate (via Display) | Goal User (via View) / View User |
| Goal Users (via clicks) | Total number of users who reached the goal after clicking a block by day |
| Goal Rate (via click) | Goal Users (via Click) / Click Users |
*Previews are not included in the users who are track for "viewing" the block.
Conditions for track block clicks
- It is tracked when any of the following HTML elements are clicked:
<a><button><input type = "button"><input type = "submit"><input type = "image">
- If there are multiple track target elements in one block,Clicks are added togetherIt will be.
- Since it is not possible to check the number of clicks for each element within a block, please register the blocks separately or set separate click events for each one manually.
Conditions under which the display of blocks is track
- It is tracked when the block is displayed 50% or more on the browser screen.
- If it is not actually displayed in the browser, it will not be counted.Please be careful of the following cases:
- If you "hide a block", it will not be visible to the viewers of the block.
- If a block has a height of 0, it will be counted as being displayed on the screen.
- If you register an extremely wide element as a block (e.g. the entire content of a page), it will not be counted.
- If it is not actually displayed in the browser, it will not be counted.Please be careful of the following cases:
- Even if the above conditions are not met, if a "click" on the block is track, the block will be considered to be "displayed" and an event will be generated.
- This is tracked just before a block change is completed.
- Even if the block is not changed due to some malfunction, the display number may be increased.
For more information about block lists, seehere.
