What you can do
KARTE Signalsでは、LINEコンバージョンAPIを使用してLINE広告のコンバージョン補完を実施することができます。ここではその連携方法について説明します。
Advance preparation
Please make sure you have completed the following preparations.
- Installing KARTE tracking tag (if not installed yet)計測タグ設置 / KARTE Signals有効化 | ドキュメント / KARTE Signals / 初期設定 | KARTEサポートサイト
- Presetting when sending personal information to advertising media
- De-duplication of conversions (recommended)
- Pre-settings for LINE Ads Conversion API implementationPre-settings for LINE Ads Conversion API implementation | Documentation / KARTE Signals / LINE Conversion API Integration | KARTE Support Site
Ads API Settings
- Go to More Features > Ad API > Add.LINE Conversion APIChoose.
- Please edit the name and description as appropriate.
- Prepared in advance for the extended conversion integrationLINE tag IDandAccess token. Then,keepPlease press the button.
Configuring the Connector
1. Select a template
- Connector > Create > Select a templateLINE Conversion APIでコンバージョン補完をする(v1). Then,DecisionPlease press the button.
2. Destination Ad API
- Advertising MediaSelect the one you created in "Ads API Settings".
3. Delivery parameters
Please refer to the following to set the distribution parameters.
Parameter name | Description |
---|---|
LINE event name | CV補完対象となるコンバージョンイベント名を指定してください。カスタムコンバージョンの場合は、管理画面に表示される「Custom Event Name」を入力してください。(半角英数20文字以内) |
Use data up to ◯ hours ago | Extract the period for creating the data to send to the media. The period from now until [entered time] ago will be extracted. It is recommended to send within 24 hours. |
Hashing of personal information | If you have your own personal information data hashing capabilities, please select "Personal information hashed." |
Number of days between ad exposure and the target event | 広告接触から指定された日数内にコンバージョンイベントが発生した場合にクリックIDを送信します。 |
Media User Identification Information | 個人情報がない場合、媒体のユーザー識別情報(LINE User ID)を送信するかどうか選択します。 |
4. Data to be used
Conversion data
- LINEに送信するコンバージョンデータを抽出します。
- Data to be used
- KARTE data/event dataplease choose.
- KARTE event
- Please select the KARTE event you would like to use for conversion completion.
*Do not change the number of days for data usage specified using the relative date and time.
- Please select the KARTE event you would like to use for conversion completion.
- as needed,Column Mapping、Filter DataPlease carry out.
- keepWhen you press the button, a sample of the data to be used will be displayed, so please check that the data you want to extract is what you intended.
Field name Required Recommendation Description user_id ○
Select your KARTE user_idtransaction_id ○ Event deduplication ID
Select the items sent in the deduplication settingssync_date *This is obtained automatically, so no change is required. revenue Conversion Value
Select this if you want to send a value.items Product ID and product information
Select this if you want to send additional information about the event.session_id *This is obtained automatically, so no change is required. pv_id *This is obtained automatically, so no change is required.
クリックID(ldtag_cl)
- LINEに送信するクリックID(ldtag_cl)のデータを抽出します。
- Click the Create button and do not change anything.keepPlease press the button.
LINE User ID
- LINEに送信するLINE User IDのデータを抽出します。
- Click the Create button and do not change anything.keepPlease press the button.
ブラウザーID(lt_cid)
- LINEに送信するブラウザーID(lt_cid)のデータを抽出します。
- Click the Create button and do not change anything.keepPlease press the button.
IP Address/User Agent
- LINEに送信するIPアドレス/ユーザーエージェントのデータを抽出します。
- Click the Create button and do not change anything.keepPlease press the button.
Personal information data
- Extract personal information data to send to LINE.
- Data to be used
- If personal information data is acquired by the identify event,KARTE data/user masterplease choose.
- If you are connecting from outside,External DataPlease select the relevant data from the list.
- Your personal information must include at least one of the following: email address, phone number, first name, last name, and address.
- If necessary, perform column mapping and filter the data.
- keepWhen you press the button, a sample of the data to be used will be displayed, so please check that the data you want to extract is what you intended.
Field name Required Recommendation Description user_id ○
Select your KARTE user_idemail ○ mail address phone ○ phone number first_name LINEへの連携には使用しないため、設定不要です last_name LINEへの連携には使用しないため、設定不要です gender LINEへの連携には使用しないため、設定不要です birthday LINEへの連携には使用しないため、設定不要です pref LINEへの連携には使用しないため、設定不要です city LINEへの連携には使用しないため、設定不要です zip_code LINEへの連携には使用しないため、設定不要です country LINEへの連携には使用しないため、設定不要です street_address LINEへの連携には使用しないため、設定不要です
5. Transmission Schedule
- If you collaborate regularly,Repeat executionofTo enableCheck the box and set the execution interval.
- The data you useExternal DataIf you are using an account, please set it according to the frequency/time of linking.
- We recommend running it every hour every day.Run every hourPlease.
- If you use user master, specify the transmission schedule as "50 minutes."
6. Send
- Save as draftAfter clicking the button,Get dataBy pressing the button, you can check the number of items and data that will actually be linked.
- If there are no problems after checking,SendPlease press the button.
Confirmation of transmission
- LINEビジネスマネージャーFrom
LINE Tag
Open. - コンバージョンAPIを選択し確認してください。
- 最終受信されているイベントが存在すれば接続は完了です。