What you can do
KARTE Signalsでは、コンバージョンAPIを利用してYahoo!ディスプレイ広告のコンバージョン補完を実施することができます。ここではその連携方法について説明します。
Advance preparation
Please make sure you have completed the following preparations:
1. Installation of KARTE tracking tag
2. Presetting when sending personal information to advertising media
3. De-duplication of conversions (recommended)
4. Yahoo!広告側でのコンバージョン測定設定
Ads API Settings
- Go to More Features > Ad API > Add.Yahoo! Display Ads Conversion APIChoose.
- Please edit the name and description as appropriate.
Configuring the Connector
1. Select a template
- Connector > Create > Select a templateYahoo!ディスプレイ広告コンバージョンAPIでコンバージョン補完をする(v1). Then,DecisionPlease press the button.
2. Destination Ad API
- Ads APIは「広告APIの設定」で作成したものを選択します。
- メールアドレス/電話番号がハッシュ済み
- This is used when hashed personal information data has already been integrated into KARTE.
- The hashing rules areMedia regulationsPlease make sure it is in line with the following.
3. Delivery parameters
Please refer to the following to set the distribution parameters.
Parameter name | Description |
---|---|
yahoo_ydn_conv_io | This is a value specific to your account. Please enter the yahoo_ydn_conv_io value from the "Conversion API request parameters" obtained from the Campaign Management Tool. |
yahoo_ydn_conv_label | This is the item to identify the conversion tag. Please enter the value of yahoo_ydn_conv_label from the "Conversion API request parameters" obtained from the Ad Management Tool. |
Use data up to ◯ hours ago | 媒体に送信するデータを作成するための期間を抽出します。 The period from now until [the entered time] ago will be extracted. We recommend sending within 24 hours. |
Hashing of personal information | 広告APIでハッシュ化済みにチェックを入れた場合は「ハッシュ化している」を選択してください。 |
Number of days between ad exposure and the target event | The attribution window. The target event will be sent if it occurs within [the number of days entered] after the ad contact. |
媒体ユーザーの識別情報 | Select whether to link yjr_yjad data if no personal information exists. |
Conversion value | コンバージョン値の取得元を選択します。すべてのCVの価値が同一の場合は「固定値を使う」、コンバージョン毎にCVの値が変化するものは「イベントのrevenueの値を利用する」、指定しない場合は「利用しない」を選択してください |
4. Data to be used
Yahoo!ディスプレイ広告のコンバージョン補完ではメールアドレス・電話番号・クリックID・ブラウザIDの中から1つ以上を含める必要があります。
Conversion data
- Extract conversion data to send to Yahoo!
- Data to be used
- Please select KARTE Data/Event Data.
- KARTE event
- Please select the KARTE event you would like to use for conversion completion.
*Do not change the number of days for data usage specified using the relative date and time.
- Please select the KARTE event you would like to use for conversion completion.
- as needed,Column Mapping、Filter DataPlease carry out.
- keepWhen you press the button, a sample of the data to be used will be displayed, so please check that the data you want to extract is what you intended.
Field name | Required | Recommendation | Description |
---|---|---|---|
user_id | ○ | Select your KARTE user_id |
|
transaction_id | ○ | Event deduplication ID Select the items sent in the deduplication settings |
|
sync_date | ○ | *This is obtained automatically, so no change is required. | |
revenue | Conversion Value Select this if you want to send a value. |
||
items | This setting is not required as it will not be used to link to Yahoo! | ||
session_id | ○ | *This is obtained automatically, so no change is required. | |
pv_id | ○ | *This is obtained automatically, so no change is required. |
Click ID (yclid)
- Extract the yclid (click ID) data to send to Yahoo!
- KARTEイベント項目に_Yahoo_cookiePlease specify.
- Other items remain unchangedkeepPlease press the button.
ブラウザーID(yjr_yjad)
- Yahoo!に送信するyjr_yjad(ブラウザーID)のデータを抽出します。
- Other items remain unchangedkeepPlease press the button.
Personal information data
- Extract personal information data to send to Yahoo!
- Data to be used
- If personal information data is acquired by the identify event,KARTE data/user masterplease choose.
- If you are connecting from outside,External DataPlease select the relevant data from the list.
- If necessary, perform column mapping and filter the data.
- keepWhen you press the button, a sample of the data to be used will be displayed, so please check that the data you want to extract is what you intended.
Field name Required Recommendation Description user_id ○
Select your KARTE user_idemail ○ mail address phone ○ phone number first_name This setting is not required as it will not be used to link to Yahoo! last_name This setting is not required as it will not be used to link to Yahoo! gender This setting is not required as it will not be used to link to Yahoo! birthday This setting is not required as it will not be used to link to Yahoo! pref This setting is not required as it will not be used to link to Yahoo! city This setting is not required as it will not be used to link to Yahoo! zip_code This setting is not required as it will not be used to link to Yahoo! country This setting is not required as it will not be used to link to Yahoo! street_address This setting is not required as it will not be used to link to Yahoo!
5. Transmission Schedule
- If you collaborate regularly,Repeat executionofTo enableCheck the box and set the execution interval.
- The data you useExternal DataIf you are using an account, please set it according to the frequency/time of linking.
- If you use user master, specify the transmission schedule as "50 minutes."
6. Send
- Save as draftAfter clicking the button,Get dataBy pressing the button, you can check the number of items and data that will actually be linked.
- If there are no problems after checking,SendPlease press the button.
Confirmation of transmission
- 送信完了後、Yahoo!ディスプレイ広告のコンバージョン計測画面より確認が可能です。
- 設定したコンバージョン計測にて対象のコンバージョンが計測されているかをご確認ください
※『コンバージョン列に含める』の設定によっては「コンバージョン数(全て)」の方に計測がされます。その場合、表示項目の設定より修正してください。
Confirm the data
Yahoo!ディスプレイのコンバージョン補完には補完率などを可視化する機能がありません。
連携したコンバージョンの効果を計測したい場合は別途計測用のテスト用CVを作成し、計測のテストを行ってください。