Delay event is a function that can delay the event with another name when a condition that matches a specific rule occurs.
It is also assumed that the generated delay event will be used as the target event for the Scenario.
* The major difference from the filter event is that the segment can be narrowed down and the event can be delayed.

By using this function, it is possible to notify the user who has performed a specific behavior on the site at an appropriate time offline and to remind the user.

• After putting an item in the cart on the EC site, send a remind mail one hour after that to the user who left without purchasing ->Scenario example
• Send push notifications to users who did not register when installing the app, telling them the benefits of registering as a member the next day ->Scenario example

Advance preparation

Install plugin

遅延イベントの利用には、「遅延イベント」プラグインのインストールが必要です。
利用を希望される場合は、サポートまでお問い合わせください。

Creating a deferred event

1. Create a new event

• Global Navigation Find out about customers> Transition from event to event screen
• Create a new event with "Delayed event" from the "Create event" button in the event screen

* Up to 5 delay events can be created.

Supplement

In the delayed event (paid version), you can add up to 10 event creations. Please contact our support staff for more information.

2. Trigger and segment settings

• Trigger event: Set the event that triggers the delay event
• Filtering by segment: If there is a segment that you want to narrow down when an event that triggers a delayed event occurs, it can be set arbitrarily

* Other delayed events and filter events cannot be set as trigger events.

3. Set the delay condition

Supplement

In the delayed event (paid version), you can add 30 minutes, 7 days, 14 days, and 21 days by adding the delay time below. Please contact our support staff for more information.

• Available time: Set the time when the delay event is delivered. If a delayed event occurs during the excluded time, it will be carried over to the next available time. Detail ishere.Please refer to
• Delay time: Set the delay time after the trigger event occurs from the following options
  • 1 hour
  • 3 hours
  • 6 hours
  • 12 hours
  • 1 day
  • 2 days
  • 3 days

4. Event settings

• Event name: Set the name of the delay event. Event names already usedEvent name whose use is restricted on KARTE sideIs not configurable
• Display name: Set the name displayed on the user's story. Setting in Japanese makes it easier to check later
• Description / purpose: Describe the purpose of creating the event and the intended use
• Story screen: Set whether to display on the story screen. We recommend leaving the default
• Goal event: Set whether to use the Scenario a goal. We recommend leaving the default

After the above settings, please save the delay event with the save button on the upper right

5. Confirmation of delay event occurrence

When the set delay time is reached, change the number of track on the event screen to "real time" and check if the event is occurring for the target user according to the actual setting.
After confirming that the event will occur, let's set the delay event created in the target event of the Scenario

Precautions for use

Restrictions on delayed processing

As described on the management screen,各遅延イベント毎に最大600件/分を超えると遅延処理が行われず、遅延イベントも発生いたしません. Therefore, if you set events that occur frequently, such as browsing events, without narrowing them down by segment, etc., event distribution may be stopped.

Occurred delay events outside of the delivery time zone

If it is the time when the delay occurrence event occurs outside the deliverable time zone, it will be carried over to the next deliverable time zone.

For example, a case where a delay event occurs one hour after a specific trigger and the delivery time zone is set as follows.

■ Example 1: When delivery is possible
If a specific trigger occurs at 9 o'clock on Tuesday → Delay event will occur around 10 o'clock on Tuesday

■ Example 2: Out of delivery time
If a specific trigger occurs at 18:00 on Friday → The delay event will occur around 10 o'clock on the following Monday

Normally it will be a delay event at 19:00 on Friday, but since it is not a deliverable time zone, it will be as described above as a result of being carried over to the next deliverable time zone

Timing of occurrence of delay event

Delay events can have a time lag of several minutes to an hour.
The more delay processing, the more time lag may occur, so please take measures that take the time lag into account.

When multiple delay event triggers occur

If multiple delayed event triggers occur before the delayed event occurs, the delayed event will occur for the latest trigger.

For example, you create a delayed event that occurs one hour after a cart event. At that time, if a user adds a product to the cart for the first time after the user puts the product in the cart (occurrence of the cart event), and the product is added to the cart after 30 minutes and 50 minutes, the delay event will be triggered by the cart event after 50 minutes. Occurs after one hour. The delay event does not occur three times.