We will confirm customer service effect after delivering customer service. By repeatedly reviewing, verifying, and correcting the effect, you can achieve a stable conversion rise.

Confirm the effect of whole customer service

The following three items are displayed in the hospitality service list.

  • Number of customers

    • This is the number of times the customer service was delivered.
    • ※ In case of script type Scenario, the number of customer service is not counted. Please be careful.

  • Goal rate

    • It is the ratio achieved to the set goal.
    • ゴール回数/接客回数

  • UP rate

    • It is an item to see the percentage of the goal rate lift up compared with the non-customer group.
    • (Customer service goal rate / Customer service goal rate)-100%
    • ※ UP率は、Degree of reliabilityが「中（70%〜）」以上の場合に表示されます

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Confirm effect by action

Scenario Specific from the list Scenario Click on the action to see the different effects.
each Scenario Look back on the next action.

Points of review

index
Measures can be evaluated mainly by the goal rate via customer service and the goal rate via click.

Degree of reliability
If the number of passengers is too small, the goal rate will fluctuate greatly with one goal, so it may be too early as a timing to retrospect. If you do not know when to evaluate at what timingDegree of reliabilityPlease refer to.

frequency
Although reviewing frequencies is recommended twice a month, you can extend the effect by continuously reviewing even once a month.

View of daily transition
In the graph, you can check the comparison between the action and the action not yet executed. By changing the pull down you can see the goal through customer service and the goal via click.

label
WIN labels are given for actions that are more effective than unsupported, and LOSE labels are given for actions that were low.

Reflection pattern

Results of customer service can be roughly divided into four patterns.

  • Pattern 1: When both the goal rate through the customer service and the goal rate through the click have risen

    • We recommend maintaining measures. Let's repeat the A / B test to reduce to about 10% when undelivered action delivery rate is high, add other actions and deliver more effective creatives.

  • Pattern 2: Goal rate via customer service rises, when the goal rate via click decreases

    • We recommend to revise measures. Since the goal rate is rising, let's review the destination of the click guidance destination and the segment of the target user.
    • However, there are also hospitality (greeting, campaign announcement) that clicks are not necessarily important depending on customer service. In that case, please evaluate with just the goal rate.

  • Pattern 3: the goal rate through the customer decreases, when the goal rate via click increases

    • We recommend to revise measures. Since the goal rate via customer service is decreasing, let's change the target user and improve the click rate.

  • Pattern 4: When both the goal rate through the customer service and the goal rate through the click have decreased

    • We recommend to stop the measures or to review the whole.